To provide our customers with the best snack at the best possible market price without compromising quality.


To make our snack known worldwide for its premium quality.

Our story:

A snack passed down from generations.

This Company is started by Mr Lee Kwong Meng in 1969. Mr Lee came to Thailand with his mother in the 1950s. He took on all sorts of odd jobs to earn a living until he had the opportunity to venture on his own. His dream was to make tasty authentic snack which can be passed down to the next generation. He started off with a rented factory with minimal capital. He engaged a bunch of ex-prisoners who were strong and low-waged. Mr Lee placed great emphasis on the natural tastes of peanuts and sesame seeds, thus, no artificial coloring and flavoring were added. Careful selection of raw materials suppliers is also a key function of the manufacturing process. Over the years, we grew from a small business who only sells to wholesalers, now we provide various channels of distribution (including online) to cater to the needs of different groups of consumers. Being a traditional Chinese businessman, Mr Lee got his 4 children to jointly help in running the business. He strongly believed the family values and bonding can help to grow the business further.


Halal is a Quranic term, which means permitted, allowed or lawful or legal. In relation to food or drink it means that the food or drink is lawful, permitted or allowed for Muslims’ comsumption by Allah-the Supreme Law Giver. Eating Halal is obligatory on every Muslim as the Holy Quran, Allah commands.

For a food or drink to be described as Halal, it must conform to the Islamic dietary laws as specified in the Qur’an, the Hadith (sayings of the Prophet Muhammad,Peace and blessing of Allah be upon him), his Sunnah (tradition), and in the fiqh (teachings or jurisprudence) The classification of food products as Halal is a very serious religious matter.

By official definition, Halal foods are those that are :

  • Free from any component or ingredient taken or extracted from a haram animal or ingredient that Muslims are prohibited from consuming.
  • Processed,manufactured, prepared or stored with apparatus, equipment and/or machinery that has been cleansed according to Islamic Law to free from things considered Najis (unclean).
  • Free from contamination while prepared or processed with anything considered Najis (unclean).

The following products are definitely Halal :

  1. 1Milk (from cows, sheep, and goats).
  2. 2Honey.
  3. 3Fish.
  4. 4Plants which are not intoxicant.
  5. 5Fresh or naturally frozen vegetables,Fresh or dried fruits.
  6. 6Legumes and nuts like peanuts, cashew nuts, hazel nuts, walnuts, etc.
  7. 7Grains such as wheat, rice, rye, barley, oat, etc.

Animals such as cows, sheep, goats, deer, moose, chickens, ducks, game birds, etc., are also Halal, but they must be Zabihah (slaughtered according to Islamic Rites) in order to be suitable for consumption.